Lead with clarity. Perform under pressure. Be present where it matters.
Enhance your clarity, confidence, and sustained focus under pressure—while maintaining presence and effectiveness both professionally and personally.
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Running a business isn’t just about strategy and execution — it’s mental.
You’re making tough decisions, leading people, and carrying responsibility. Most days, it feels like you’re the one holding everything together — and you rarely get the space to stop and think clearly.
I work with business owners and founders who want to perform at their best without sacrificing themselves.
Coaching gives you space outside of your business and the busyness – To slow down, to cut through the noise, think clearly, and make empowered decisions that allow you to scale and grow your business.
We work on the mental side of performance — Enhancing focus, handling stress, building resilience, growing confidence and staying steady when it counts.
Coaching this isn’t therapy, it’s not rah-rah motivation and it’s not whoo whoo fluffy. It’s practical, action-oriented, tailored to you and grounded in developing human behaviour and personal performance.
It’s focused on what you’re facing right now — so you can lead with more clarity, conviction, and consistency.
Are you a business founder or CEO struggling with…
Is the pressure of running the business—making money, paying salaries, and meeting customer demands—wearing you down and making you question whether you can keep leading with confidence?
Are you finding it impossible to switch off when you get home causing tension and arguments with your partner that deepen the distance between you and your family?
Are you carrying the weight of responsibility alone, feeling isolated in decisions that impact not just your company, but your entire life?
Do you feel trapped in a cycle of overwhelm, where urgent priorities consume your time and energy, leaving you exhausted and feeling further away from the vision that once drove you
If you’ve been pushing harder but still not seeing the results you want…
If you’ve read the books, done the morning routines and tried the so called ‘proven’ strategies out there…
Only to stay stuck with the same feelings of pressure and overwhelming workload as before…
Here’s the truth:
If you don’t fix your ‘inner game’, you won’t move past feeling overwhelmed, stuck, or like you’re spinning your wheels.
Your inner game is the mental and emotional foundation of high performance. It’s the internal dialogue, mental patterns, and habitual behaviours that shape how you handle pressure, challenges and success.
I can help you address your ‘inner game’ by addressing the root cause of your struggles.
Who Am I?
Hi, I’m David Wilkinson.
I used to be the overworked business owner, spending every waking minute consumed by work.
For six years, I ran gyms, working 14-hour days, seven days a week, convinced that constant hustle was the only path to success. But the harder I worked, the more trapped I felt, too exhausted to even enjoy the business I’d built.
Then, one night, my girlfriend (now my wife) stood at the door with two suitcases, telling me she was done.
That was my wake-up call. I’d spent years trying to prove myself, driven by a fear of not being good enough. It became clear that more hours and more stress weren’t the answer.
I walked away from my gyms and began the real work — on myself. Through coaching and shifting my mindset, I discovered that success isn’t about more hours but about balance in life and business.
Now, I run a performance coaching business that’s both enjoyable and relatively stress-free.
I’ve learned how to create the success I want without sacrificing my health, relationships, or happiness.
Today, I coach business leaders stuck in that same cycle of stress, helping them unlock their true potential.
These business owners, across various industries, earn anywhere from £200,000 to £15,000,000 a year, and they’ve learned that success doesn’t have to come at the cost of their sanity.
If you’re ready, I’m here to help.
This is Where I Can Help
My coaching is tailored to you, your needs and your goals.
Together, we’ll build a personalised strategy that leverages your talents and skills so you can go through the barriers holding you back and achieve the high levels of business and personal performance you desire.
It’s like coaching a football team. You wouldn’t give every player the same training plan. Each has unique strengths and weaknesses.
Some are lightning-fast, others incredibly agile, and others have endurance for days. Each one needs a customised roadmap that plays to their unique abilities, and so do you.
That’s why there’s no guessing in my approach. We sit down and dig deep into what’s driving you and what’s blocking your success. From there, we create a bespoke blueprint so you can step into your fullest potential.
STEP 1:
Book a free Performance Breakthrough Session using the button below. Select a time that works, and we’ll meet on Zoom or in person if you are happy to travel.
STEP 2:
You’ll receive pre-call questions to outline your current challenges, goals, and situation. This ensures you get maximum value from our session.
STEP 3:
You’ll leave with total clarity on what’s holding you back and how to overcome it. Then you can decide if my coaching program is the right fit to re-ignte your drive and performance.
You’ll leave with total clarity on what’s holding you back and how to overcome it. Then you can decide if my coaching program is the right fit to re-ignte your drive and performance.
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IT'S NOT ABOUT BEING MORE THAN YOU ARE, IT'S ABOUT BEING ALL THAT YOU ARE.
Speaking
Do it all by booking David Wilkinson for your next PODCAST, INTERVIEW, OR STAGE EVENT.
BOOK ME DIRECT FOR:
- PODCASTS
- INTERVIEWS
- STAGE
WHY WORK WITH DAVID?
I focus on results and the results you want whether that’s business, life or all of it.
You’ll become part of a like-minded community which is essential for growth. You’ll get access to in-person events via Men-Unleashed.
Together we focus on winning in all areas of your Life, Financial, Business, Mental, and Physical health, Family and Social.
I encourage a fun and enjoyable process and environment. You’ll experience a positive vibe through me and the other guys in the community.
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